Tailoring a Better CPA for Instantly Ageless Cosmetics
Scaling Spend for a Skincare Product Line
Budget increase after only two months
Decline in customer acquisition costs as margins dramatically improve
Verve Direct was tasked with developing sales for one of Instantly Ageless’ products via Facebook Advertising and decreasing the current Cost Per Acquisition (CPA).
Verve Direct’s senior ad buying team spent a significant amount of time studying the demographic and working with the client to fine tune the landing page for optimal conversions. The team also audited the pixel and analytics tracking on each page to ensure accuracy.
The first two weeks of the ad spend were dedicated to various creative tests between photo and video. Video dominated the conversions, allowing us to shift focus to that media type.
After the first month, our unique testing and creative strategy brought down the customer acquisition cost by double digits. In months two and three, the budget doubled and only saw a minimal customer acquisition cost increase.