CASE STUDY

Rebranding a Holistic Reflexology Product

MindInsole Finds New Footing

45%

Uptick in earnings per click after rebrand

32

Sells in 32 countries in 11 different languages

Let’s Go Global!

45%

Uptick in earnings per click after rebrand

32

Sells in 32 countries in 11 different languages

Let’s Go Global!

Challenge

A client’s product, foot reflexology insoles, were not selling at the volume originally anticipated. Verve Direct’s team was challenged with reversing this downward trend. 

Strategy

Verve Direct understood that the product, originally marketed as a holistic device helping align chakras and improve blood flow, was too complex and confusing for consumers. The team rebranded the product, launched new presale pages, dynamic content, and video assets to focus on how the product worked, why it was different, and what problem it solved – in this case, back pain. The rebranded materials were tested and then scaled to Verve Direct's network of 3,000+ affiliate marketers.

Results

With our network of affiliates, our client saw daily sales approach five figures. Verve Direct’s network has since facilitated global expansion of the product, which now sells in 32 countries and 11 languages.