MindInsole Finds New Footing
Rebranding a Holistic Reflexology Product
Uptick in earnings per click after rebrand
Sells in 32 countries in 11 different languages
A client’s product, foot reflexology insoles, were not selling at the volume originally anticipated. Verve Direct’s team was challenged with reversing this downward trend.
Verve Direct understood that the product, originally marketed as a holistic device helping align chakras and improve blood flow, was too complex and confusing for consumers. The team rebranded the product, launched new presale pages, dynamic content, and video assets to focus on how the product worked, why it was different, and what problem it solved – in this case, back pain. The rebranded materials were tested and then scaled to Verve Direct's network of 3,000+ affiliate marketers.
With our network of affiliates, our client saw daily sales approach five figures. Verve Direct’s network has since facilitated global expansion of the product, which now sells in 32 countries and 11 languages.