WatchGang Watches Their ROAS Skyrocket to Unprecedented Heights
CASE STUDY
Building Success with WatchGang, a Watch Subscription Service
2X
Subscriptions double in duration after Verve Direct assumes media buying and creative service duties
2.26%
Return on Advertising Spend (ROAS) almost doubles after Verve assumes management of creative marketing
Challenge
Verve Direct was tasked with driving sales for WatchGang's standard plan ($25/month) and deluxe plan ($91/month), as well as developing a Cost Per Acquisition (CPA) for both price points.
Strategy
Verve Direct carefully analyzed WatchGang’s lifetime consumer value and settled on a CPA for both price points. This provided the necessary room to scale and grow the company’s business at a much faster rate.
Additionally, Verve’s in-house team created interactive slide shows, videos, and promos to increase the efficacy of the company’s ongoing marketing efforts.
Results
Before enlisting Verve Direct’s help, WatchGang’s Return on Advertising Spend (ROAS) was 1.35% (for ever $1 spent on advertising, the company generated $1.35 in revenue). After Verve Direct took over media buying and other creative responsibilities, ROAS increased to 2.26%.