CircaCharge Pivots to Find New Targets in New Markets
Boosting Order Value for a Wireless Phone Charger
Sales in the first four months following its debut
Uptick in AOV following rebrand
A client’s product, a wireless car charger, was not selling at the volume originally anticipated. Verve Direct was charged with boosting sales.
We created an entirely fresh new set of marketing assets and plugged a free adapter into the purchase funnel, allowing older phones the ability to use the wireless charger effectively.
In the four months following Verve Direct’s takeover on the media buying side, the average take-rate of the charger doubled in units and AOVs jumped by double-digits. More importantly, CircaCharge saw +42K sales and seven-figure revenues in the first four months following its debut.